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      <p>Your website copy isn't just words—it's your silent salesperson. Here are 6 hard-earned copywriting truths every brand should follow:</p>

      <h2>1. Your headline makes the first impression—make it count</h2>
      <p>This is your hook. Clarity > cleverness. Make it clear what you do and why it matters in seconds.</p>

      <h2>2. People don't want tasks—they want outcomes</h2>
      <p>Shift your CTA from "Start a free trial" to "Start growing your business." Sell the result, not the process.</p>

      <h2>3. Pain > agitation > solution</h2>
      <p>Highlight a real pain point. Agitate the emotion. Then show how you fix it. It's how human attention works.</p>

      <h2>4. Features tell. Benefits sell</h2>
      <p>Turn your technical features into real-life outcomes. Don't just say what it does—say why it matters.</p>

      <h2>5. People trust people</h2>
      <p>Use testimonials, logos, and case studies. Real customers = real trust.</p>

      <h2>6. Words matter, but visuals tell the story</h2>
      <p>Pair bold copy with intentional design. Don't rely on one or the other. Great websites speak both languages.</p>

      <p>Ready to transform your website copy? <a href="/contact">Let's work together</a>.</p>
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