Your landing page is often the first impression potential customers have of your SaaS product. Get it wrong, and you're leaving money on the table. Here are the five most common mistakes we see and how to fix them.

1. Unclear Value Proposition

The biggest mistake we see is failing to communicate your value proposition clearly and immediately. Users should understand what you offer and why they need it within seconds.

How to Fix It:

Use clear, benefit-focused headlines
Include a compelling subheading
Add social proof near the top

2. Weak Call-to-Actions

Many SaaS landing pages have CTAs that are either too vague or not compelling enough to drive action.

How to Fix It:

Use action-oriented language
Create urgency without being pushy
Make CTAs stand out visually

3. Missing Social Proof

In the B2B SaaS world, trust is everything. Yet many landing pages fail to leverage social proof effectively.

How to Fix It:

Add customer logos
Include specific testimonials
Showcase case studies

4. Poor Mobile Experience

With more than 50% of web traffic coming from mobile devices, a poor mobile experience can kill your conversions.

How to Fix It:

Optimize for touch interactions
Ensure fast loading times
Test on multiple devices

5. Lack of Clear Next Steps

Users need to know exactly what happens after they click your CTA.

How to Fix It:

Show the signup process
Include a demo video
Add a live chat option

Ready to optimize your landing page? Let's improve your conversion rate.