A Postgres platform on an old blue screen, brand to dashboard

Brand, dashboard, landing page and site for Moss, a Postgres platform that gives every pull request its own copy of production. The identity is a screen up close: VCR blue, an LCD pixel grid, a pixel sprout for a mark, and a page you enter by changing the channel.

Project: Developer Tools, Database, B2B
Year: 2026
Deliverables: Brand, Product Design, Web, Motion

Introduction

Moss gives every pull request its own copy of production in under a second, rewinds any table to any second in the last thirty days, and puts idle branches to sleep so they cost nothing.

We designed the brand, the dashboard in light and dark, the landing page, pricing and changelog, and the motion that ties them together.

Seen up close, every screen is a grid. So is every table.

Brand

A pixel sprout

The mark is drawn on a thirteen by thirteen grid: main grows straight up and flowers, and a branch leaves the stem to flower on its own.

Screen blue, night and ice carry everything. Headlines are set in a pixel face read from across the room; everything up close is Geist.

Type and texture

The screen, up close

A close-up LCD grid with red, green and blue subpixels sits under every blue surface. On phones it covers the whole page, so you scroll behind the glass.

Website

Change the channel to come in

Every page opens like flipping a VCR to a new channel: blue, tape noise and an on-screen display, then the signal locks and the page comes into focus.

The hero is a live grid that bends toward your cursor; click anywhere and a branch is planted.

Windows

Every showcase is a window

Old window chrome, used sparingly: a title bar, three buttons and a sharp frame. Inside, the real dashboard runs on a curved, scan-lined screen.

Dashboard

Soft, grey and quick to read

Branches, Rewind, Tables, Ask and Usage, in light and dark. Stats sit on soft cards, rows float on a tray, and the only colour left is the branch dot.